Build Your Personal Brand

Build Your Personal Brand



"Your brand is created out of customer contact and the experience your customers have of you."

What's your brand, what is it when people think of you would be the first thing that comes out of there mouth. In the past I used to get mad when people would say things like Darrick you are consumed with money, you eat, sleep, drink and understand money better than most people I know. Well unknown to myself I created my brand. The brand, I created was around the knowledge of money, all my businesses have been established around money and things associated with it. What's your brand, think about it, and ask yourself some difficult question, it may not be as easy as you think. Here's a very easy exercise to do, ask 5-10 of your closest friends, and associates, or employer, family may not be the best avenue, because you need people to be honest. If you are truly a knucklehead, Mom and Dad may not tell you the truth.

Some Example question

· When you think of me what would be the first thing that comes to mind

· What is it that you see as my attributes, strengths, or Gifts

· Do I seem trustworthy, If so would you do business with me in said field

When you ask the question be forthright and tell them not to spare your feelings. It was difficult for me to ask that question, I was afraid of the response. As I stated earlier the one common answer I heard first was about money, the hard part came when people began to criticize or pointing out your flaws. The one that was almost as common as my pursuit of money would be, my follow up or lack of follow through. It stings at first, but when I thought about it, I took it as a compliment. I see that I have people who see me as an oasis of knowledge in one area, but a severe weakness in another. After getting over the shock that people would tell me that (HA HA), I put together a plan to improve on my short comings. It was relatively easy when I identified my problem; I put it as one of my goals. Finish what I start, if I can't let people know I either can't or will not be able to fulfill said task. It was amazing what happened, instead of me having to go back and ask the people, was I improving; they came to me and said it.

The question know most have, why should I worry about my brand, think about the most successful person you know, when you think about him/her what would be the first thing you think about. For example purposes I would like to highlight a few very successful individuals I know. Both happen to be in the business I am currently involved in. The first gentlemen I would like to talk about would be Nakia Muhammad, he is a man of integrity, people don't under estimate this characteristic, when I mention his name most people hold him in very high regard impeccable reputation, another gentlemen I would like to talk about would be Marcus Murray, for all who do not know him he is a very extraordinary individual as well. If you ask the same question about Marcus, it would be first and foremost his desire to excel at his profession, or if he is involved it must be OK. Now to the part that involve you, how can Nakia, or Marcus brand assist me. In life you can either be a pioneer or have to go through all growing pains of being the first, or you can go the less traveled route and find someone of impeccable character, successful in whatever it is you want to be successful in and imitate or follow. Most successful individuals do not have trouble telling you the keys to his/her success. Life becomes easier when you have a plan to follow.

Part 1 of 2

www.michiganytb.blogspot.com

"Products are made and owned by companies. Brands on the other hand are made and owned by people, by the public, the consumers."

Jeremy Bullmore

Come see a Great Brand in Process

September 17th at 7:00 PM

Southfield Holiday INN /696 and Telegraph