Tuesday, August 12, 2008

BAD NEWS SELLS

Have you ever heard of a company, that has never had a bad word spoken about them?
Let me use an example of one company that you all know about and have heard about.

Before I tell you the name of this company let me ask you a questions.

Would you invest or buy stock in a company that has:

  • Been sued so many times, can't be counted.

  • Thousand if not millions of unhappy customers around the world.

  • If you were to ask 8 out of 10 people about this company they will tell you that they
    have had a numerous bad experience with their product at least on a daily basis.

  • More bad press then any company has ever had in history.

  • In trouble with the department of Justice and local state agency for anti-trust in the past years.

  • If you search Google and search for their name + lawsuit your will find 26,900 websites about this company.

  • In trouble with the FTC numerous times.

  • Paid millions of dollars in fines of the years.

  • Numerous class-action lawsuit currently in supreme courts.

  • History of releasing bad products, before they have been tested properly.
    Oh, by the way I should also tell you that this company has over 80% of the market share in their category.

  • Their stock price has been up and down over the years.

  • Have also lost millions of customers over the years.
I know what most of you are thinking, I would not only never use their product or service,
but also would never buy their stock.

Right?

And, if you said NO, NO, NO. Then you would have missed out on one of the best producing companies in history.

And most of you should just stop using your computer because the company I have been talking about is: Microsoft.

My point is:

That if you are looking for bad news about any company you will find it. If people are not talking
about a company, the company is most likely not growing or doing anything.

People love bad news, bad news sells.


It took Microsoft over 15 years to hit
1 Billion in sales annually.

YTB is about to do it in 8.

Only 90 BBB filings against YTB? In comparison to other similar online agencies listed in Travel Weekly's top 35, that's a great track record!

Other BBB top complaint companies:
Expedia.com - The BBB processed a total of 1024 complaints about this company in the last 36 months.

Orbitz - The BBB processed a total of 1729 complaints about this company in the last 36 months

Travelocity - Number of complaints processed by the BBB in the last 36 months: 1528. And in the last 12 months: 533.

Not to mention...American Express (Travel Related Services Co.) - The BBB processed a total of 606 complaints about this company in the last 12 MONTHS.

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